Comparative: Equality 7-2521 versus Z :: essays research papers

Ego, a common word used in most people?s lives, unfortunately its not as common or even nonexistent in the lives of Equality 7-2521 and Z. They live their lives a bit different than most people. They live as a collective. Yes, a collective, they live in societies that don?t believe in individualism. Without individualism there are no ideas or opinions and without them its very hard for a society to function. Z , an ant who lives to help his colony, risked his life for the women he loved. Equality 7-2521, a determined man who broke countless laws to save the pride of his life, his light. Although Equality 7-2521 and Z have many similarities they have very different lives. Individualism, which is a big difference between Z and equality 7-2521. Z has a name that can distinguish him from other people. Were as Equality 7-2521 does have a very descriptive name. Another difference is Z is aloud to have opinions on issues. Conversely Equality 7-2521 has no opinions he is not even aloud to have them. Even though Equality 7-2521 and Z are different, in many ways they have very similar characteristics such as: the desire to be different without being an outcast because they are smarter or stronger. No matter how hard Equality 7-2521 and Z tried they always managed to

Waterlily By Ella Cara Deloria :: Waterlily, Ella Cara Deloria

Waterlily by Ella Cara Deloria Waterlily is a book based on the events that happen within a particular Dakota Indian family's life. Not only does it depict the affairs of blue Bird's life and her family, but it documents the rituals and culture of the Dakota people. With illustrative words and graphic details, the incidences within the story can be visualized and understood.   Ã‚  Ã‚  Ã‚  Ã‚  The story begins with the occurrences that take place with a certain individual, Blue Bird. Blue Bird is traveling with a camp of Dakotas and is carrying a baby while doing so. While on the path, Blue Bird feels it is time to have her baby and went off into the trees to have her baby. Seeing how beautiful her baby was Blue Bird exclaimed, â€Å"How beautiful you are! As beautiful as the waterlillies. You to are a waterlily, my waterlily.† (p. 6). Blue Bird ends up marrying a man, Star Elk, whom doesn't favor her grandmother very much. Star Elk is a lazy, jealous man who is sub-standard in Dakota male value. He demonstrates this effectively when he â€Å"throws away his wife† (p. 16) at a victory dance. Men weren't suppose to publicly display emotion in Dakota tradition. After being publicly humiliated, Blue Bird, her grandmother and Waterlily luckily and happily ran into their family's tiyospaye. The reason why it was so fortunate is because Blue Birds parents and brothers were killed one day when Blue Bird was about fourteen. They were taken in and made to feel at home. Along with finding their family, Blue Bird also met her new husband, Rainbow. Rainbow was a good provider, hard worker and a widow who had a son.

Is the Destruction of the Amazon Rainforest a price Worth Paying for Brazil’s Economic development?

The tropical rainforest is undoubtly one of the most fascinating biomes located around the world. These ecosystems are located over eighty five countries near the equator and one of the most prominent rainforest is known the Amazonia. The Amazon Rainforest not only situated over many countries including Brazil, Colombia, Peru, Venezuela, Ecuador, Bolivia, Guyana, Suriname, and French Guiana but it is also known to be home of over 50% of the Earth's species and approximately one third of the world's tree grows in Amazonia. The rainforest has been estimated to cover seven million square kilometres and at least forty thousand plant species have been classified, which makes the Amazon rainforest a resourceful bio diverse ecosystem. This biodiversity and large land has attracted potential companies, especially from Brazil to take advantage of the Amazon Rainforest. Although Brazil is one of the world's fastest developing countries and the richest country in South America, it is still considered as a middle income ‘LEDC' [Less Economically Developed Country] and its rapid population growth has increased the demand for natural resources. Brazil has remains to solve these problems by the deforestation of the precious Amazon Rainforest. Deforestation can be defined as the removal of the forest stands for human activities, such as agriculture and unfortunately, already 25% of the Amazon Rainforest has been cleared in 40 years and 40 hectares is being cleared per minute. At this rate, the Amazonia will be gone in 30 years! Is the destruction of the Amazon Rainforest a price worth paying for? The Amazonia is famous for being the largest and more diverse ecosystem on Earth. Almost everyday, there are new species being discovered and the rainforest is the habitat to some of the most essential plants to the medical world, for example, the rosy periwinkle which is known to provide drugs to help cure leukaemia. The diverse ecosystem is caused indirectly by the location of the rainforest. The centre of the Amazon Rainforest is located near and on the equatorial line. This means that the Amazonia receives concentrated amount of sun rays, making the rainforest very hot. The equatorial location means that the temperature of the climate is very high and constant with twelve hours of sunshine. Usually, the morning temperature can reach up to 32iC and in the evening, it rarely goes below 22iC. The high concentration of the sun rays absorbed by the Earth also encourages conventional rainfall daily. This is when the land gets real hot, that the warm air around it gets enough energy to rise. As the warm air rises, it gets cooled by the atmosphere because it is much colder the higher you travel. The cooled air then condenses into clouds and later heavy rainfalls. Due to daily conventional rainfalls, the Amazon rainforest is a wet, humid area as well as being hot. The Amazon rainforest has two seasons: the dry season between June to December and wet season from January to May, when May can have a rainfall of around 259 mm. The abiotic factors, the non living features of earth like the sun, cause the Amazon Rainforest to have a very warm and humid climate, also known as a tropical climate. The biotic factors, the living factors of an ecosystem like plants, are just as important as the climate in maintaining the tropical rainforest. The diagrams on the next page show how vital plant life is to support the other plants in the ecosystem. After a plant dies or leaves fall to the forest floor, decomposers in the soil break down the dead matter into humus. Humus is important to forest land chemically and physically. Humus can increase the amount of moisture a soil holds and can help the soil have a better structure. Humus also acts as a catalyst because it has actives sites that help produce nutrients. The more nutrients a soil has, the better a plant would be able to grow and survive. This also shows why deforestation endangers the ecosystem. The second cycle illustrates shows that when trees are cleared away, causing less leaves and dead organisms to decay onto the soil, less humus is produced. This cause there to be fewer nutrients because more was taken away from the plant than returned back to the soil as the tree was removed. Fewer nutrients means that the soil is less fertile than originally, so new plants grow with a weaker quality and less chance of surviving. This encourages soil erosion because there no trees to protect the soil from being moved away. Brazil has the eighth largest economy in world and is the wealthiest in its continent. Unfortunately, the country can only be considered as a NIC [newly developed country] or LEDC and is still located under the Brandt line. The Brandt line is a ‘socio-economic' line that divides the more economically developed countries, the north, from the less economically developed countries, the south. This is understandable because the social and economics indicators are considerably low, especially compared to the UK. Economic Social Country GNP Per Capita ($) Birth Rate Death Rate Natural Increase Life Expectancy Population Per Doctor Brazil 3 640 22 7 15 68 1 000 UK 18 700 12 11 1 77 300 Figure 2: This table shows the measure of development in the year 2000. Figure 2 expands on Brazil and UK's indicators of development. It shows that in the year 2000 that the natural increase of the population of Brazil, which the government has to support the demands of, was fifteen times larger than the UK. The NIC also has quite a low life expectancy and the people in England are likely to live approximately 9 years longer than Brazilians. This may be due to the fact that Brazil's education system is quite low for an NIC; its adult literacy rate is 84%, compared to the UK's 99%. This means that there are fewer professional workers such as doctors and engineers, which causes of there being only one doctor per thousand people. The chart also shows the Gross Nation Product [GNP] per Capita [per person]. The value of GNP per Capita can be described as the total value of services and goods produced by a country in a year divided by the residents of the country. The GNP includes the residents of the country living abroad and excludes non-residents of a country. Another common measure of economical wealth is the Gross National Product [per capita], which can be defined as the total value of services and goods produced divided the people in the country that year. The GNP and GDP are similar, the only difference they have is who they think the ‘capita' is, which means that the value of GNP and GDP are very similar. Figure 2 shows that the GNP is significantly low as it is nearly five times smaller than the value of UK's GNP. However, Brazil has shown a rapid increase of GNP and GDP. In the year 2006, Brazil's GDP per capita was $8,800, and then it increased by $900 to $9,700. This is evidence that Brazil's economy is growing. The United Nation uses the Human Development Index [HDI] to measure development. It was created in 1990, but was initially used three years later, because it combines social and wealth indicators to produce a more insightful measure of development. The HDI looks at the three factors of human progress: ==> A long healthy life [measured by life expectancy] => Education and Knowledge [measured by adult literacy and years spent in school] ==> Standard of living [measured by GDP per capita] Each of the three factors are given a ‘score' from 0. 000 [worst] to 1. 000 [best], which can be worked out through calculations according to each factor, then the average of the three scores gives the country its HDI. The countries can be also ranked according to their HDI. Figure 3 shows that there has been, although small, change in Brazil's HDI. In the data published in 2005, Brazil was ranked 63rd with a HDI of 0. 92 and then in the data published in 2007, it was awarded with a HDI of 0. 800 even though it moved down 7 ranks. A HDI value is just about considered as ‘high' and it shows that Brazil has reasonable standard of living. The data also shows that Brazil is in competition for other countries for better human development because it is going down in ranks although it is becoming more industrialised. Brazil must continue developing both socially and economically to be considered as an average MEDC. Brazil's rapid advancement is all due to trade. In 2006, Brazil had import value was $91. 4 billion while it had exported $137. 8 billion worth of goods. The country had gained approximately 150. 8% of its import and means that Brazil experiences trade surpluses, which is when the money from exports is greater than money from imports. The government can spend the extra money on education, medical health care and building the citizens of Brazil. Brazil has plantations that produce vegetation that are able to grow in tropical climates. These exported crops include soy beans, coffee, cocoa and sugar cane. The industries of Brazil have grown noticeably well and 74% of Brazil's goods are [semi] manufactured such as transport equipment, footwear, coffee, autos. There are also quite a few cattle ranches in Brazil which provide beef in MEDC, especially USA. Figure 4 shows that 23% of all occupations are primary jobs, work that deals with collection or producing natural resource from the earth, 24% are secondary activities, work to do with manufacturing and 53% have tertiary jobs that deal with providing services. Approximately one quarter of Brazilians have primary sector careers because they do not require a lot of skills, so majority of the population can do it, and Brazil has excellent resources for land and wood. However, a majority of jobs are in the tertiary sector because Brazil has a rising population, so there must be enough services to satisfy the demanding population, and Brazil is a popular tourist spot, so some jobs are created by tourism such as tour guides. One third of Brazil's GDP comes from the countries assorted range of industries. 4% of workers are employed in the manufacturing sector and these people work in automobile, air craft, steel, petrochemicals other durable good factories. The LEDC has to import goods such as machinery, electrical and transport equipment, chemical products, oil, automotive parts, and electronics for its industries. The Amazon rainforest is under threat from the increasing rate of deforestation. Most of the land deforested is being used by Brazil's industries. Trees in the rainforest, such as mahogany, have been cut down so they can be exported or used for construction or furniture making. Not all the plants cleared are used in the industries; some are wasted to make land for cattle ranches. These large cattle ranches usually have contracts with American fast food chains, so the restaurants can buy the beef cheaply. The Amazon rainforest also has the perfect temperature for growing tropical crops, so farmers use the forest land as pasture to grow sugar canes, soy beans, and coffee beans. The beef and crops can be exported to MEDCs as trade goods. The Amazonia is also rich in bauxite, rock containing aluminium, so there have been large mining operations. The aluminium are then extracted from the bauxite and then used in industries. Mr. Enriquez, Chief of the Trombetas Bauxite Mine explained that ‘the bauxite [they] mine is used in Brazil and sold to rich countries around the globe. It is used to make aluminium, which is used in aircrafts, production, soft drink cans and hundreds of other products. ‘ However, mining involves digging up the land and changing its landscape; it is to be expected that mining would ruin the soil and the plants in the Amazon. Mr Enriquez also said ‘However, it is inevitable that some rainforest will be destroyed in large scale extraction of raw materials. Mining of this kind is of vital national importance to the Brazilian economy. The sale pf bauxite and iron core brings billions into Brazil and creates hundreds of thousands of jobs. ‘ Although Mr. Enriquez is defending his organization, it is true that mining creates jobs, especially for unskilled people, and that it brings money into the country. Brazil is the fifth most populous country. Its growing population and those suffering under poverty are forced to live in favela, which are small, cramped houses with limited sewage and electricity made from scrap building materials. The government has made a new policy to provide land for homeless Brazilians to prevent shanty town conditions. The land provided comes from the clearings of Amazon rainforest. The people are expected to live in the forest and have deal with their own farm. Pedro, a pioneer settler, participated in the scheme because he was destitute. Although he was hoping for a reasonable life, Pedro was unable to continue living in the forest. He said â€Å"It is very remote in the forest and once I had cleared my land the soil fertility declined so growing crops is not easy. † Pedro was considering moving to the city like most work seekers. This shows that the government scheme was not success for everyone and that clearing away the land for homes was not a good idea because people had no knowledge on farming and trade. Amerindians are known as the first people who have used the Amazon Rainforest's raw materials. They live in houses called ‘malocas' and they are dependent on the rainforest resources. Amerindians use the method of shifting cultivation as a way of farming and living in the Amazon Rainforest, they live in one area of the forest and farm there until the fertility and production of the soil has declined, which can last for five years. The Amerindians then leave the area for another and continue farming there so the previous area can recover its fertility. Unfortunately, when the Europeans discovered the Amazon Rainforest and its resources, the Amerindians were in danger. A Tukano Indian explained that when the ‘outsides begun to destroy' the forest, their tribe had to go deeper into the forest for their own safety or give up their lifestyle to live on reservations. It is unethical to sacrifice the life of a whole community for land and profit, especially of a community that helped the forest as well depending on it, unlike companies which just extract resources. If the rate of deforestation continues, Amerindians would have to give up their way of life by either being killed in the process or by being forced to move. Brazil's organizations have to understand that deforestation comes with consequences. All ecosystems are delicate and each species of plant and animals depend on each other for food, shelter, reproduction and if one species is harmed than others will be harmed too like a water ripple. Deforestation directly affects trees in the Amazon rainforest. Cutting down and exporting trees can make some species of hardwood plants to be vulnerable to extinction, for example, mahogany is a popular timber used for furniture however if the deforestation continues, mahogany may become scarce. Logging also takes away the habitats of Amazon's animals, giving them a less chance of survival and killing them. Majority of Amazon's plants have not been discovered, so there may be a species of plant out there that can made into drugs to cure feared illnesses, such as Aids and cancer. Deforestation contributes directly and indirectly to extinction of thousands of unknown species. Deforestation also stops the humus/ nutrient cycle from continuing. Since the tree is taken down before it can die or shed leaves to decay, the decomposers do not have any dead matter to break down the so the nutrients taken from tree cannot be returned. As there will be fewer nutrients in the soil than before, the soil will become less fertile and the tree plants in the soil after will develop weaker than the initial tree. The weaker tree would then be broken down, and the process will repeat until the soil is too infertile to produce any vegetation. There would be no roots or plants to hold the roots together, which would cause increase in soil erosion. Soil erosion is the movement of soil, and deforestation can cause excessive erosion, because there are no plants or trees to protect the soil, and this process may cause flooding and then difficulty in farming as the landscape has changed and the water will be too saturated for some vegetation. Deforestation can also cause a more dramatic change, like desertification, if trees are being cut in a rapid rate. Like animals and humans, trees also respire as well as photosynthesize, so the pores of the leaves give out water vapour to the atmosphere, so with the decreasing number of trees, the lack of water vapour in the atmosphere can encourage desertification. Another effect of deforestation is global warming. Trees are the number one source of reducing carbon dioxide because they take it in for photosynthesis and produce less carbon dioxide for the reactions than they took in. Burning trees not stops the reduction of carbon dioxide, but it also contributes because some of the plants cut are burned. Burning trees release more carbon dioxide and contribute to global warming. Also, Amazonia is considered to be the source of over 20% of the world's oxygen, as product of photosynthesis, and the forest has been described as ‘lungs of the earth'. Therefore, deforestation indirectly causes an increase in pollution and decrease in oxygen. The problem of deforestation can be solved by using sustainable methods of extracting and educating both the companies and people about how delicate the ecosystem is. A sustainable method is one that satisfies the needs of the present population without compromising the need of the future generation. A common technique used to preserve ecosystems is by establishing National Parks and Forest Reserves to protect untouched part of the forest. These reserves may depend on both the government and charity and will make sure that the protected areas are kept as natural as possible while educating people about the importance of foliage in the rainforest. Laws on companies extracting raw materials from the Amazon rainforest must be made stricter than before. Logging grants should only be available to those who plant the same number of trees they cut down, which is a sustainable method, so there no loss in the number of trees. The timber trade companies should also be restricted by reducing trades of endangered plants. Also, any organizations that burn a large amount of trees should be warned that they must reduce the mass burnings so they do not contribute to global warming. Any companies that do not obey the law and does not help preserve the Amazon Rainforest should be heavily fined. If the government wants to continue their scheme to send dispossessed Brazilians to the forest, they should educate them about how to keep their soil fertile by keeping foliage and natural compost, so they will be able to manage a small farm. In conclusion, Amazon rainforest's location has caused to have a constantly hot climate with a wet and dry season. The rainforest is densely population with trees and other plants species and is home to around 50% of the world's animals and plants. The rainforest is a vital resource for plants that are used as drugs for serious illness like leukaemia. However, Brazil has been using the rainforest to extract raw materials for export, land for cattle ranch and to provide land for homeless Brazilians. These exports have caused Brazil to experience trade surpluses that help develop the country. Unfortunately, deforestation is affecting more than just Brazil. The rate of deforestation is contributing to global warming and taking away a huge source of oxygen and potential medical plants. The destruction of the Amazon Rainforest is not a price worth paying for Brazil's economic development because it is putting the earth in danger too. The only way to slow down the results deforestation is by sustainable methods such as planting back the trees and teaching people the importance of foliage.

“Panopticism” by Michel Foucault Essay

â€Å"Our society is not one of spectacle, but of surveillance; under the surface of images, one invests bodies in depth; behind the great abstraction of exchange, there continues the meticulous concrete training of useful forces; the circuits of communication are the supports of an accumulation and a centralization of knowledge; the play of signs defines the anchorages of power; it is not that the beautiful totality of the individual is amputated, repressed, altered by our social order, it is rather that the individual is carefully fabricated in it, according to a whole technique of forces and bodies.† (240, Foucault)In the essay, Panopticism, by Michel Foucault, he makes the argument that we live in a society of â€Å"surveillance†. It is mainly this surveillance that forms the basis of authority that draws the individual to believe that the world he lives in is one that is continually watching over him. This becomes another aspect of power where it underlies the main idea of separation as one of the many forms of forces in the Panopticon. The effects of surveillance are clearly discussed in Foucault’s essay. The infected population was always observed by presenting themselves at their windows for attendance. If they did not look out the window at that time, they would be considered and marked as dead. Their family would be removed, the house would be cleaned out, perfumed, and then, mere hours later, people would move back in. Obviously, the fear of not being watched would be strong in this situation, resulting in drastic measures taken once someone could not be watched. The plague stands as a representation against which the idea of discipline was created. The existence of a whole set of techniques for measuring and supervising abnormal beings brings into play the disciplinary mechanisms created by the fear of the plague. The Panopticon, is a prison that is â€Å"a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen, without ever seeing.† (228, Foucault) This means that those who are being seen can not see one another and the one who sees everything can never be seen. For the observer, the benefit of being observed is that is establishes the ability to control, change and influence the person. The observer separates the individual from the group by observation, thereby making them individually  aware of themselves, but mainly the observer. This helps obscure the concept of cohesion with others and prevents organization and conspiracy. The panopticon architecture in which everyone is observed and analyzed is incorporated in a building that makes these operations easy to perform. The theory of discipline develops out of the need for surveillance shown in the plague. Plague measures were needed to protect society, which as a result allowed the panopticon to operate power efficiently. Foucault makes this assumption about today’s society by saying that we are always being watched whether we know it or not. One always keeps an eye over their shoulder as a result of the constant fear that someone is watching them. The power gives those in charge a safety net, making the individual conscious of the presence of a hidden watcher, causing them to think twice before acting. An example found in today’s society would be the notion of Santa Claus and how Santa Claus can be used as a form of power to make children behave. â€Å"He knows when you are sleeping. He knows when you’re awake. He knows if you’ve been bad or good. So be good for goodness sake.† The song about Santa Claus is more than a Christmas carol, it is used to plant the constant fear in the mind of a child that they are being watched even when they can’t see who is doing the watching. The mere threat at Christmas time of this hidden force is enough to keep children well behaved. Another example is that when we are born, we are given a social security number and a record of our birth. Information goes into a database that is accessible to many people. The government and head offices in the United States can track us with ease since ever job and school we can attend uses our social security number. There is not a single bank account we can open or a loan we can receive without people in higher places knowing about it. Even though we can not see people watching us, we are constantly being watched and tracked by our government. These are examples of many in our society. Also, verbal communication in the Panopticon was not an option. The prisoners  were not allowed to speak to one another. This limit on communication dehumanizes the inmate. If one cannot communicate, not only is new knowledge difficult to gain, but one cannot feel comfort in the simple knowledge that they are not alone. Throughout this endless mind-game, people do not have the idea that they are fabricated and reshaped. Being under surveillance has brought discipline. â€Å"In the central tower, one sees everything without ever being seen.† (226, Foucault) Foucault describes the inside of the Panopticon where in the center stands a guard. Whenever we walk into a retail store, we are always under observation. There is a circular glass piece on the top of the ceiling with a rotating camera looking down upon each of our movements. We think someone is watching us. And from that, we react with discipline. It has proven to be a form of behavior to give us a guilty conscious or the simple fear of being caught. In conclusion, Foucault’s argument may not be easily understood given the difficulty of his writing, but with the examples and proof of such the mind-games that we live in in our society today is a good way of understanding his point of view. Michel Foucault’s Panopticism shows that society is under surveillance. The panopticon represents the way in which discipline and punishment work in modern society, where it shows how the processes of observation and examination function. Schools, factories, hospitals and prisons resemble each other, not just because they look similar, but because they examine pupils, workers, patients and prisoners, classify them as individuals and try to make them conform to the â€Å"norm†. The fact that the modern citizen spends much of his life in at least some of these institutions reveals how far society has changed. We live in a society that watches over one’s movement to judge if their behavior is wrong. It is in ultimate fea r and anxiety that we live out our lives everyday.

History of Advertising

TRACE THE EVOLUTION AND GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA, EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising Introduction â€Å"Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office. † In a primitive form, advertising has been around almost as long as Homo sapiens in a recognizably modern form. It has been around for almost 2500 years. Despite its venerable age it is still sprightly growing. Moreover there are good reasons to believe that its usefulness to consumer and therefore to economics, will keep on growing for another century or two at the very least. Even the dumbest futurologists would not try to predict further ahead than that, so I rest my case in advertising being a far larger and more important global industry in AD 2099 than in AD 1999 Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and commercials to state the opinion of their candidate. I think we have all experienced that quite extensively during the presidential campaign in the United States. Advertising became big business in the 20th  century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, direct mail, radio, magazines, outdoor signs and of course the Internet made this growth possible. It is a form of transporting information to the consumer, but which does not only have positive sides. There are many critical aspect about it, like persuading people to doing unhealthy things, like smoking, or producing special stereotypes everybody tries to follow. Nevertheless, advertising has become international, since producers and companies try to sell their products on a globalized market in almost every corner of the world. It is therefore not surprising to see a big sign for Coca Cola in third world countries. 19th and 20th Century Advertising In the 19th century new technologies were developed and brand-new methods invented. As a result a surplus of production was formed. Warehouses of many factories were overflowing. In this way it was necessary to create useful advertisements, which would cover all large spaces, utilizing a large variety of mass media sources. The first advertising agent who created such a network was Volney Palmer. In 1841 he proclaimed himself as an advertising agent in Philadelphia and then created similar offices in Boston and New York. About 20% of the commission for media brokers was paid to the publishers. Texts of ads were offered by the head of the company or its representative. People who wanted to put their ads in the newspaper paid him a commission. Such activities became very popular during the second part of 19th  century in all European countries. Significant advances in advertising development were made by American brokers. In the early 1850’s, John Wanamaker caused a revolution in the retail trade. He created a price lists for a variety of goods and returned the money if the commodity was not of the promised quality. As a result, he gained a lot of profit by using this strategy and he then opened a network of consumer goods shops. The reason of such great success was professional advertising. In 1880 businessmen employed the best creator of advertising texts – D. E. Powers. Powers started to develop advertisements using brand-new information. This strategy had become very popular in American trade circles and by the 20th century advertising had become a form of science. â€Å"In the 1880s a new era of advertising began: New methods of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods. The products now could be packaged at the plant. Moreover the telegraph network was in place and the continent has been crisscrossed by a network of railroads†¦. † All these were assumptions that now allowed nation-wide distribution and nation-wide advertising. This state supported the growth of advertising agencies and dictated their activities. During 19th  century the majority of advertisements were published in the newspapers and advertising leaflets. Although newspapers were a prerogative of well-off class of community but the situation began to change in the early 1860’s when people got the opportunity of receiving publications by post. First magazine advertisements appeared in  The Southern Messenger. For a few years the editor of this magazine was Edgar Po. Many of the magazines that began to publish advertisements as the separate charter in the 19th  century have continued doing it nowadays. Such editions are  Cosmopolitan, Ladies’ Home Journal, Readers Digest  and some others. Despite of the popular brands of newspapers the majority of information in the advertisements was unreliable and apocryphal. Moreover advertisements sometimes were immoral and absurd. For example in the countryside of one American city advertisement was placed in the monument of a non-existent person and it stated: â€Å"This person killed himself with the handgun with Colt system†. Then â€Å"publishers† enumerated the value of this handgun. As the result of such inhuman actions people stopped trusting advertisements and began to consider advertising as something negative. The first radio-advertisement was broadcast in 1922 in New York on the WEAF radio station. Thus in the 1920s advertisers and their agents had come to realize radio's possibilities. With its drama and immediacy, radio could convey their message directly to the consumer who would not need to purchase a publication or even need to be literate. In the 1950s television was introduced and quickly developed into THE advertising-media. In the 1950’s common income from the advertising industry rose to $ 10 billion a year. In 1980’s this index was $ 100 billion! Now advertisers could demonstrate the use of their products and present well-known figures to praise it. They could also affect emotions through television. THE HISTORY OF PUBLIC RELATION EARLY DEVELOPMENT. Although the concept of public relations as systematic social activity and the term itself, were not recognized until the first decades of the twentieth century, its more elementary functions of publicity, persuasion , and press agentry are many children old. Archaeologists have discovered evidence of political communication, such as painted messages. , in ruins of ancient civilizations, just as thousands of communicators publicize today’s Olympic Games ,so did their predecessors promote the first contexts in Greece. Caesar’s commentaries, glorifying the emperor, and the four gospels of the New Testament represented other forms of publicity and persuasion. As Peter G. Osgood, president of the public relations firm, remarked, â€Å"St john the Baptist himself did superb Advance work of P. R for Jesus of Nazareth. 19TH AND 20TH PUBLIC RELATIONS As the wave of industrialization, mechanization and urbanization swept the nation after civil war, the public became concerned about many aspects of big business, including concentrations of wealth and control. In 1888 the mutual Life Insurance company sought to improve its image by employing newspaperman Charles J . Smith to write press releases. A year later Westinghouse corporation created what is said to be the first in-house publicity department. In 1897 the term public relations was used ,perharps for the first time, by the Association of American Railroads. Twentieth –Century Developments. The first publicity firm, known as the publicity bureau, was established in Boston in 1900, with Harvard University as one of its clients. Within the decade a number of other such bureaus were established. Among them was the office oof Ivy Ledbetter Lee and George Parker. Ivy lee belief that much of the public’s antipathy toward business at that time-an antipathy exploite by the muckrakers (publications and writers who exposed corruption and exploitation) – resulted from the fact that most businesses operated in secrecy and most business people would not discuss their policies in operations with the public. Ivy lee used his PR techniques to restore peace and good image to the U. S coalindustry which was experiencing tumoil as aresult of shattering strikes. Lee continued to develop such techniques which werelater applied in various situations. Another dimension was added to public relations concept during world war 1, when the committee on public information was established by the federal government under George Creel,a former newspaper reporter. The committee conducted a massive and successful publicity campaign to mobilize the American public behind the war effort. The values of such massive communications efforts were impressed upon those who worked with Creel, and some of them became pioneers in the establishment of public relations firm designes to conduct similar campaigns for private clients. They included Edward L. Bernays , who in 1923 coined the term public relations counsel to describe a function that was to become the core of public relations, and Carl Byoir, whose firm became highly successful. After world war II public relations developed rapidly,in business and industry at first and later in nonprofit institutions. The number of public relation workers soared from only 19,000 in 1950 to 250,000 in 1990. In Nigeria the need for public administration arose after second world war. At that time there was need for effective public information as a result of growing unpopularity of the then colonial government. In the private sector, UAC established thr first PR department in 1949 under Charles Newman to explain the company’s work and policies to the people. EVALUATING THE OPERATIONS AND LEVEL OF DEVELOPMENT OF ADVERTISING IN NIGERIA Few studies have examined the cultural reflections and the role of advertising in the national development of Nigerian or other African countries. This study, which explored the meaning of development, the debate on the role of culture and mass media on social modernization, African political economy as well as Nigerian history, politics, economic and ommunication development efforts, serves as an attempt to bridge that gulf. This study focused on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. The findings demonstrated the difficulty of ascertaining th e role of the mass media including advertising on a nation’s social, economic and national development and modernization. However, some of the conclusions drawn from the exploration could be summarized as follows: (1) The Nigerian government as well as native-owned enterprises and public corporations do not use advertising adequately to promote their goods and services; (2) Nigerian advertisers used both Western or traditional African cultural values, but neither of them dominated the other; (3) Developmental themes were found in Nigerian mass media advertisements, but they tended to concentrate on individual instead of group goals as traditional African value system dictates; (4) The nature and target(s) of advertisements in Nigerian mass media demonstrated that the Nigerian economy is distorted and underdeveloped; (5) The underdeveloped nature is clearly demonstrated because the majority of consumer products and services advertised in Nigeria were of foreign origin and mostly non-essential; (6) The products advertised often targeted the elites because the Nigerian masses could not afford them; (7) Fin ancial advertisements were the most dominant products and services of Nigerian origin because they promoted more products and services that the average Nigerian could afford. This study demonstrated that advertising holds both promises and problems for Nigerian economic and social development. Its promises deal with its ability to relay useful information on social issues and on the availability of goods and services to the masses. On the other hand, the problems deal with its ability to promote unfair competition, consumerism, lack of interest in social matters, and immoral attitudes, which could distort the economy or undermine traditional values and national economy. However, advertising should be encouraged, not discouraged. It could be monitored by practitioners and government officials in order to make the medium an effective vehicle for promoting goods and services as well as values that would assist the socioe conomic development of Nigeria. Advertising remains an important vehicle for the various tiers of Nigerian government to use for promoting their services and for explaining national issues in order to promote national integration and the social welfare of the masses. The use of advertising to promote socioeconomic development could be achieved by adopting â€Å"developmental advertising. The idea calls for the incorporation of relevant cultural values and developmental themes in product and servi ce advertisements by the private and public sectors. The goal is to help public corporations and businesses in marketing their products and services, thus enabling Nigeria’s economic and social growth. It could assist Nigerians to adopt useful modernization habits. THE IMPACT OF INTERNATIONAL ADVERTISING ON A CORPORATE BODY The advertising business has become such an important factor in the economy of many countries, especially in Nigeria, that it also changes the economy itself, society, culture, and the political system. The stimulation for the demand of products and services helps the  economy  grow stronger and stronger. New inventions become known much faster and can establish their spot in the sales figures of the economy. If there are more people buying these products the overall costs will drop and the product will become cheaper for the customer which raises his willingness to buy even more. On the other hand advertisements are very expensive and some economists believe that these costs are put on top of the actual price paid by the customer. Advertising has a serious impact on the  culture  of a country. The globalized economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values if we just think about the very controversial ads. Critics argue that advertising can also have a huge influence on  society. It tells the consumers that only purchasing products makes you happy and therefore people compare each other on their belongings. Women also compare themselves with the beautiful and very skinny models they see on commercials and ads. This sometimes results in eating disorders and a low self-esteem of women who don’t look like these models. Another bad effect is, that minority groups, especially in the United States are portrait in a subordinate position, which settles in the minds of people. Commercials are also an important part of the income of a TV station which leads to the suspicion that a news channel might not report on an incident about a company they depend on. A lot of TV shows are also based on these commercials, and if the ratings aren’t good enough the show will be stopped. Only those shows which attract a lot of viewers will be shown, which is not very differentiated and put minorities like older people at a disadvantage. Finally advertising can also have an impact in  politics. Millions are spent on advertisements and TV commercials in any elections taking place in the country. It gives the opponents the chance to respond to charges very quickly reaching a few million viewers. But since this is very expensive only very rich people have to chance to run for a political position or at least depend on the donation of wealthier people who could have a huge impact on democracy this way. The political issues talked about in an election are also very much simplified because the spots are only about 30 seconds long, and you can’t really discuss a lot in such a short period of time. ————————————————- The Challenge of Public Relations and Good Governance in Nigeria The role of the Nigeria Institute of Public Relations in enhancing communication between Governments, organisations and the public cannot be over emphasized. By ensuring free flow of communication, public relations practitioners help to reduce conflict and misunderstandings in the society. As you are all aware, good governance, accountability and transparency are important ingredients of democracy. In other words, the objective of good governance, as being implemented by this Administration, is to ensure the provision of better quality of life for all Nigerians. it is my opinion that public relations practitioners have the responsibility to understand public perceptions and truthfully communicate these to government. They should endeavor to provide free flow of information on government policies and actions to the general public for the good of all. In this highly technological information age, the Public Relations professional needs to have a high sense of intellectual judgement, creativity, confidence and above all courage. I dare to say therefore that given the relevance of your profession, which is all about helping us to manage our relations with all our publics, a lot is expected of you. As you are all aware, we are now dealing with more informed and discerning publics. They are hungry for knowledge and truth and the success of any government in marketing its policies and achievements – external and internal – will depend on the level of professionalism, which you as Public Relations practitioners provide. I urge you therefore to tell the Nigerian story from our own perspective at all times. In Nigeria, Public Relations has become a strategic management function. Most Nigerian organizations either have full public relations department or retain the services of PR consultants. In corporate bodies, PR is now acknowledged as a major tool in achieving social, economic and political goals and objectives of an organization. Public Relations has had numerous impact in an organization through publicizing an organizations activities and maintaining cordial relationship with the media (information and communication). Researching on corporate image, public motivation issues and trends. Public Relation has helped extensively in corporate identity management of an organization.

Write a one page business memo follow the gathering data assignment Essay

Write a one page business memo follow the gathering data assignment introduction - Essay Example I also chose to count trucks and cars in the afternoon on the same day because this would help in maintaining consistency in the data. This would also help in comparing the morning flow of traffic with that of afternoon on the same days. I chose to collect data between 11.10 and 11.15 in the morning and between 14.50 and 14.55 in the afternoon. I chose these times randomly to ensure that my data was unbiased within one day. I did this by writing the morning and evening times on papers; I then mixed the pieces and picked them indiscriminately. The benefit of analyzing data from different times separately is that it enables the marketing firm to determine the best period to conduct marketing campaigns in a day. However, this approach has a limitation of consuming more time than when the data is analyzed by combining the different time periods. This means that combining data saves time, but it fails in that it does not inform the marketer about the variation of traffic at different times in a

Albee's play, The American Dream Essay Example | Topics and Well Written Essays - 1500 words

Albee's play, The American Dream - Essay Example Simply how life used to be prior to the existence of contemporary society. The sole purpose as to why both dad and mum stayed with Grandma is because she represented the old set of values that have since been eroded by the contemporary values. This character was symbolically used by the author to depict the power of the past to predict the happenings of the future. This is demonstrated by Grandma being able to tell the truth concerning the real intent of the visit by Mrs. Baker. Additionally, this power is demonstrated by her knowledge of the Young Man being an identical twin of the first son of the family. In the social sphere, this character would otherwise be considered obscene. Her role as the oldest person in the play is somewhat unique with regards to theatre plays. It is imperative to reiterate the fact that all the characters of the play are symbolic in a way of the American society. As such, when Grandma becomes an exterior commentator away from the main scene, it symbolizes a shift from the old values that have eminently existed in the American society. The interaction between Grandma and the Young Man represent a collision between the old and the new. As such, in the conversation between Grandma and the Young Man, the Young Man asserts that he has no talents. The metamorphosis of the old to the new seems not to have been complete. Grandma represents a holistic being while the Young Man is a representation of the corrupt and incomplete being of the contemporary society. When Grandma refers to the Young Man as the American dream she asserts that he is the evolution of old into new. She states that he is the embodiment of what the American dream entails and what it would mean for society. The character of Grandma is a rather wise and cunning element in the play. She demonstrates her nature of being wise by knowing what is right for daddy and mommy. She understands that the presence of the Young Man in the family will be good to the family in the end. He r cunning nature is demonstrated by her decision to pretend that she had been taken by the van man. Moreover, when she returns to the scene, she gestures to Mrs. Baker to ignore her presence. The name of this character in context of the contemporary society signifies an aging or phasing out of the old rules. Simply put, a fading and non-relevance of the old values in the modern world. The Young Man When Grandma left the house, she left the Young Man to represent her. Simply put, he was a replacement of the old values of society by the new values. However, unlike Grandma whose personal possessions are represented by boxes, the Young Man is empty inside. The Young Man is the principle focus of the American Dream, he represents the future prospects of society as a whole. As such, when he says that he has no inner emotion, it translates to mean that the American Dream does not have substance to propel its realization. The American Dream, in the wider sense, has no feelings. When the You ng Man knocked on the door and subsequently entered the life of daddy and mommy, his sole motivation was money. This sheds light into the driving force of contemporary society. Their material minded nature is symbolized by this behavior of the Young Man. He is depicted as physically perfect. However, he is devoid of any inner substance. The Young Man is for sale. He states that he would do anything for money. His service and contribution to the family and the society as a whole are for sale. He represents the vanity associated with the contemporary